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Customer Retention. Automated

5 Facebook & Instagram Campaigns for Beauty & Skincare Retailers

Posted by Polly Flinch on Jul 6, 2017 3:49:06 PM

The beauty industry is one of the largest retail sectors, raking in $62.46 billion in 2016. While the beauty and skincare industry seems to be impervious to downturns in the market, beauty retailers need to be cognizant of flagging brand loyalty and competition. With the advent of subscription services, like birchbox, consumers have the ability to easily test new products.  In fact, a study by TABS Analytics, found that in cosmetics alone, millennials (ages 18 - 34) are the heaviest buyers. Yet, that willingness to buy doesn’t always translate into

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Related: Social Media, omnichannel

Set Up Facebook & Instagram Ads in 6 Steps

Posted by Polly Flinch on Jun 15, 2017 11:17:31 AM

While many retailers already have some social media strategy in place, it can be daunting to create ad campaigns in Facebook and Instagram (Facebook’s sister site). This blog post will walk you through the steps to create ads using business ad manager, the different options available to you and even give you a few ideas for custom audiences to get you started.

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Related: Social Media, omnichannel, Best Practices

10 Social Media Stats You Need to Know

Posted by Polly Flinch on Apr 12, 2017 11:05:31 AM

While email remains one of the cheapest and most effective ways to drive engagement with your customer and subscriber base, social media is quickly becoming the belle of the ball. In fact, our 2016 Retention Marketing Report ( shameless plug: the 2017 survey is open for the 2017 report - you can take it here) showed a 31% increase in medium and large retailers devoting 26-50% of their budget allocated to marketing to existing customers on paid social media campaigns. This number is an indicator of a trend that we’re seeing out in the marketplace, retailers know they need to be doing something on social media, but the how and what is a little harder to come by. 

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Related: Social Media, omnichannel, predictive marketing

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