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Customer Retention. Automated

Transforming Retail. Together. A Preview of eTail West 2016

Posted by Chelsea Raegen on Feb 11, 2016 10:00:00 AM
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eTail West 2016eTail launched in 1999, with 100 people in a room discussing the future of the retail industry. Flash forward 17 years and we’re one week away from eTail West 2016, with an expected 1,100 retail attendees (the biggest eTail West yet).

Not only will it be the biggest turnout for eTail, it’ll also be the biggest showing for Windsor Circle. Keep reading to learn of all of the different ways we’ll be participating.

Check Out Our New Booth #610

We’ve upgraded our booth to be bigger than in years past. We’re excited to be welcoming retailers into our 10x20 space with a brand new booth that reflects our new look & new logo that made its debut with the new year. Come check out how we’ve made a few changes that emphasize our mission as a Predictive Lifecycle and Retention Marketing Platform.

Talk Email With Us

On Monday, February 22 during the Email Marketing & CRM Summit, we will be hosting our own roundtable with John Williams, Marketing Manager at USCutter - one of Windsor Circle’s IR500 clients. Our topic, “Grow Customer Value with Predictive Lifecycle & Retention Marketing,” will be focused on helping attending retailers grow their customer lifetime value and increase their retention. We’ll help determine tangible strategies all retailers can use to get off the acquisition treadmill, and instead, retain their customers through targeted and automated messages.

Learn How to Get a Cut Above

Don’t miss our breakout session on Tuesday, February 23 at 2:30 pm. John Williams, Marketing Manager at USCutter, a Seattle-based online retail provider of high quality, yet low cost vinyl cutters, will take the stage with Andrew Pearson, Windsor Circle VP of Marketing, to share how they have developed a well-rounded set of automated email campaigns that reach the right customer at the right time. John and Andrew will reveal how USCutter has increased repeat buyers by 143% and obtained an average open rate of 32% and click rate of 7% since deploying and building upon their predictive lifecycle marketing campaigns since 2013.

The eCommerce Stars Align - PartyEnjoy the View with a Cocktail In-Hand

Join us, along with Silverpop, an IBM company, to enjoy cocktails and canapes under the stars with eCommerce All-Stars. We’ll enjoy an evening off under the beautiful Palm Desert night sky while meeting and mingling with experts from across all verticals over cocktails and hors d’oeuvres. The party takes place on Tuesday, February 23 and starts at 8 pm. This party is reserved for retailers and select partners only, space is limited, RSVP today!

Participate in a Little Friendly Competition

We are so excited to unveil a little masterpiece our team has been working very hard on. Stop by our booth #610 to play our brand new game, “Guest to Best: The Game on Customer Lifetime Value” created by Windsor Circle. Participate in a little friendly competition with other attendees while learning about lifecycle marketing and all the ways you can better your messaging to your existing customers. Don a few costumes and collect “Customer Lifetime Value coins” that will earn you cool Windsor Circle prizes.

Guest to Best: The Customer Lifetime Value Game by Windsor Circle

Sign up for a 15 minute introduction during eTail WestAnd Last, But Not Least...Get Your Own Pair of Green Pants

Maybe you missed our green pant extravaganza during IRCE, now is your chance to grab a pair for yourself! Spend only 15 minutes with us and we’ll send you on your way with your own pair of green pants. Learn a little about our Predictive Lifecycle and Retention Marketing Platform to claim your pair and we’ll also share how we can help fill those green pockets with more green cash!


That is a lot of information about what Windsor Circle is doing during eTail West 2016, but the beauty of this event is that you’ll be in one location with 1,000+ retail experts. Here are our top picks for sessions you won’t want to miss!

Tuesday, February 23

Retail’s Future Vision: Using Data to Innovate the Customer Experience (It’s All About Mobile Social and In-Store), 2 pm

This session will explain how using data to create personalized experiences has given Sephora a 4.4%-25% increase in conversions across platforms –and that’s just the beginning!

Speaker: Angel Doran, Director of Product Analytics & Optimization at Sephora


How CRM and Loyalty are Driving an Omni-Channel Marketing Makeover at Sally Beauty, 2:55 pm

Ryan and John walk through a six-step program for customer retention.  Learn from their tips and tricks to drive more repeat business, immediately!

Speakers: Ryan Linders, VP CRM & Loyalty at Sally Beauty and John Eckhardt, Director CRM & Analytics at Sally Beauty


Case Study Revolution: Let’s Innovate Our Email - Delight Your Customers and Drive Sales with Automation, 2:55 pm

Did you think automation and innovation aren’t linked? In email they definitely are.  Nathan, the email guru at evo, discusses use cases, results, goals – everything that you need to make your email program more successful today.

Speaker: Nathan Decker, Sr. Director of eCommerce at evo


Growth Hacking Your eCommerce Brand: Simple Steps for Explosive Growth, 4:35 pm

Find out how to harness the power of innovative technology to work harder for you and how to use the fundamentals of SEO, content marketing and UX optimization to find immediate wins that will propel your site’s growth.

Speaker: Jeff McRitchie, VP of Marketing at MyBinding.com

Wednesday, February 24

Personalization Panel Discussion: The Soup to Nuts of Creating Personalized Experiences, 2:55 pm

This panel discussion helps you to create a holistic approach to personalization.  From set-up to execution to results – we’ll talk on-site personalization, email personalization, you name it.

Speakers: Katie Doyle, Co-Founder of Brass Clothing, Jean-Marax Mantilla, VP of Digital Marketing at APMEX and Dave Frankland, Chief Strategy Officer at StrongView

Making it Personal: Tapping into People, Passions, Emotions and Interests, 4:25 pm

What’s your wow factor?  How are you using data to drive personalized experiences?  At Pureformulas.com, personalization is key, and they’ll walk through their journey to create one-to-one relationships with their customers.

Speaker: Daniel Moure, CMO at PureFormulas.com

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