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Customer Retention. Automated

Understanding Customer Lifetime Value (CLV) | CLV Calculator

Posted by Matt Williamson on Jun 26, 2013 11:35:00 AM

We often get asked for help on how to understand Customer Lifetime Value (CLV) or Lifetime Value (LTV).

Here's the first of several calculators that we will publish to help.

This is a Google Drive document.  Simply launch a copy for yourself, and change anything in blue.

Calculating Customer Lifetime Value

Read more about Customer Lifetime Value 

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