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Customer Retention. Automated

What to See, and How to Win, at IRCE 2015

Posted by Enelda Butler on May 11, 2015 4:06:00 PM
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IRCE 2015 | June 2-5 | Chicago

Windsor Circle is proud to be a silver sponsor of the Internet Retailer 2015 Conference & Exhibition, the world’s largest eCommerce show. We’ll be set up at Booth #1835 where we’ll have a lot of great giveaways and activities.

Be sure to visit us to learn how we make customer retention easy. You can also sign up for a 15 minute on-site demo to get your very own pair of custom tailored green pants. We'll have a tailor on-site who will have your pants ready to pick up the next day.

Each pair of green pants will come with a raffle ticket to win $1,000 - CASH! The drawing for the $1,000 will be held on Thursday, June 4 at 1pm at the Windsor Circle booth. You must be wearing your green pants & be present to win.

We’re also giving away an ELF. This personal transit vehicle is the future of transportation and we want to share it with 10,000+ attendees of IRCE 2015. Enter now for your chance to win your own set of solar, pedal, and electric powered wheels or visit booth 1835 during IRCE to enter.

Now that you’ve gotten a preview of what we’ve got going on during the conference, take a look at our recommendations for the best sessions to attend.

Wednesday, June 3

10:30 am to 11:00 am
Hyperpersonalize Your Email Marketing 

Windsor Circle client Evo is leading this session on personalization, one of the top drivers of results in email marketing. They’ll examine how dynamic personalization, such as automated emails generated by a change in customer behavior, can dramatically increase email revenue.

11:00 am to 11:45 am
A Everything You Ever Wanted to Know About Everything Shoppers Want—This Year

This session will delve into the results of an annual survey about what consumers want out of their online shopping experience. Trends include lacks of satisfaction with ability to reroute a shipment and the ease of the return process, as well cart abandonment due to long delivery times. The speakers will offer guidance on how to respond to this feedback and make changes that could encourage more shoppers to purchase from online retailers.

4:00 pm to 4:45 pm
Winners and Losers in Personalization: Which Brands are the Best—and Worst—at Using Personalization to Drive Customer Acquisition

This session will explore which retailers are winning and losing with personalization based on a recent study judging 100 retailers in four areas: capturing data, using data to drive email personalization, using data to drive media personalization, and website and cross-device personalization. The speakers showcase lessons learned from the best and worst performers, as well as offer advice for using data-driven personalization to drive customer acquisition.

Thursday, June 4

3:30 pm to 4:00 pm
Automation Nation: How Marketing Automation Can Increase Conversions and Grow Repeat Customers

Automated marketing is an integrated approach that allows you to create customized emails and landing pages, track online visits, and develop triggered campaigns based on customer characteristics and behavior. This session will explain marketing automation technology, the difference between an email provider and a marketing automation platform, and how a marketing automation platform can increase sales for online retailers.

4:00 pm to 4:45 pm
Analytics: What’s Important—And What’s Not

In order to not be overwhelmed by many possible web analytics that can be measured, retailers should develop a web analytics interpretation strategy. This session will explore how to develop your strategy, test and finalize which metrics to track and how often, and stay current so you continue to track the most pertinent data that will offers insights into how to drive revenue.

Don’t forget to stop by Booth #1835 to learn all about retention marketing. We hope to see you there! And be sure check out the other conferences we plan on attending this year.


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