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Customer Retention. Automated

Windsor Circle Loves Warby Parker

Posted by Matt Williamson on Aug 13, 2012 10:16:00 AM

About three weeks ago, Windsor Circle "discovered" Warby Parker.  Best way to describe them is "coolest eyewear and sunglasses on the planet, for $95."

We like to understand how our customers and prospects go to market, and we dig these shades, so we dove head long into the "Windsor Circle Loves Warby Parker" experience.

The Home Try On

Warby Parker has this cool program (kind of like Zappos) where you can have up to 5 frames shipped to you free of charge.  So the brain-power department at Windsor Circle tried on a bunch of pairs to see how cool they'd look donning the WPs at our normal Friday Sales Meeting at Bull McCabes (yes, the "meeting" in which you must finish your tasty beverage if you talk about work).









Blind Man's Bluff to Win a Pair of Warby Parkers!

The following Monday, there was a showdown of magnanimous proportions.  We had a heated game of Blind Man's Bluff (yes, the game where you stick the cards to your forehead) to decide who would win the right to purchase a pair of the sweet WPs on the company nickel.


Rob, err... Brad Wins the Sweet WPs!

So, Rob, our monster truck of database engineering, wins the game through very saavy and shrewd gamesmanship, demonstrating how that cold, calculating mind can be used to win games involving statistics and calculations.

Brad, our VP Sales, and a master of seizing opportunity, negotiated the right to buy the gift card from Rob.  

Win-win arrangement?  Opportunistic engagement of an arbitrage opportunity?  Dastardly dashing of decency?  Sour grapes from the CEO who really wants to be wearing the shades?

Who knows, but ladies and gentlemen, allow me to announce the winner of the Windsor Circle Loves Warby Parker experience... Brad McGinity!



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