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Customer Retention. Automated

Windsor Circle Releases WhatCounts Extension on Magento Marketplace

Posted by Andrew Pearson on May 24, 2012 11:32:00 AM
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Providing Online Retailers with Better, Automated Customer Segmentation

Windsor Circle and WhatCounts are pleased to announce a new WhatCounts Extension on Magento Connect The WhatCounts Extension, powered by Windsor Circle, enables merchants and online retailers using Magento’s eCommerce platform to automatically export and analyze their customers’ purchase history and other data, and instantly build highly targeted segments in their WhatCounts email marketing account.

“This extension is great news for our clients,” says WhatCounts CEO Allen Nance. "The growing number of online retailers who use WhatCounts will be able to leverage the rich data they have in Magento to deploy powerful and effective email marketing campaigns through WhatCounts”

Connect Magento to WhatCountsWith recent figures from the U.S. Commerce Department showing a 15.4% increase in online shopping to over $50 billion in Q1 2012, online retailers require a growing range of sophisticated techniques to properly segment, market to, and retain their customers.  Windsor Circle helps online retailers automate their retail intelligence processes.   “ Our aim is to provide better segmentation, instantly, to retailers through powerful automation of eCommerce data analysis,” says Windsor Circle CEO Matt Williamson.  “Case study after case study has proven that this can drive enormous revenue for merchants.”

“Our data from two dozen clients and millions of transactions and email sends over the past year have revealed that the Lifetime Value of a repeat buyer is 4.8X higher than a one-time buyer. Email marketing can be even more effective when leveraging customer segmentation to increase repeat buying.”

Windsor Circle serves a number of merchants using Magento.  Their recent highly targeted email campaigns enabled by Windsor Circle have led to:

  • 233% increase in conversion rate by segmented send vs. blast email.
  • 46% open rate and 11% conversion rate through 6 step product-segmented campaign.
  • 10x ROI in 2 sends to best customers and win-back customers

"Within days, this extension automatically populates a retailer’s WhatCounts account with highly targeted customer segments, including Best, Loyal, and Churning Customers, so they can send the Right Email, at the Right Time, to the Right Customers, says Williamson.

Joint Webinar on Product Based Segmentation:

Windsor Circle and WhatCounts will host a joint webinar on eCommerce segmentation strategies, focusing on purchase history based segmentation, on Friday July 20th, 2:00-3:00 EST.  Current or prospective WhatCounts clients can register for free at: https://www1.gotomeeting.com/register/865099456
Supported Editions:

Windsor Circle’s WhatCounts Extension is downloadable software, available for $995 for Magento Community editions 1.3 or above, and $1995 for Magento Enterprise editions 1.7 and above.  The Extension works for all WhatCounts editions: WhatCounts Professional Edition (SaaS and Broadcaster) and WhatCounts Publicaster Edition (formerly the Blue Sky Factory platform). The software requires a monthly service account with Windsor Circle to activate and use.

Special Launch Offer:

Windsor Circle will waive the $995 or $1,995 download fee for the first 10 WhatCounts clients who download the Extension by July 31st, 2012.  There is no obligation to sign a contract in order to download the software, and all WhatCounts clients will be able to conduct a full review and demonstration of Windsor Circle’s service prior to commencing service.  Contact us for more details!

Andrew Pearson, Windsor Circle Marketing Director, (919) 822-2009Agatha Niedzwiecki, WhatCounts Marketing Manager, (404)995-8617


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